How did it work?
Each month, we worked closely with the Kia press team to source relevant news, conducted interviews with senior management, and compiled this content into an easy-to-read format for the UK motoring press. For the brochure, we provided various cultural insights to help journalists on their trips to Seoul.
What was the end result?
Kia was able to provide journalists with two information-rich resources, which helped the PR team maintain positive relationships with the UK automotive media.