How does it work?
Our journalists summarised each video, reported on the positive and negative aspects of the vehicle reviewed, and edited the content to fit the tailor-made digest template. For press releases and other material, we produce clear, engaging content to be used by the UK motoring media.
What is the end result?
Ford’s communications department was able to keep track of video coverage of its vehicles. The company is able to release press material at peak times with complete efficiency.